Post by account_disabled on Mar 16, 2024 11:03:20 GMT 1
When can we consider a bounce rate to be “good” or “bad”? Here is a curve which gives us valuable information: Source :gorocketfuel.com Let’s explore it in detail: Between % and %, we are talking about an “impossible” bounce rate . Clearly, the measurements are false, a sign that there is a technical problem to be resolved: the tracking code is probably incorrectly installed on your page.
Up to %, there is legitimate doubt that there may be a technical problem . Unless, of course, you only have very low traffic. Between % and %, we can consider that this is an excellent bounce rate compared BTB Directory to most websites. Between % and %, your site is average . Between % and %, your site is slightly above average and it's time to think about fixes.
Above %, optimization is necessary . Of course, this is a generic reading grid that applies to the average website , but not necessarily to yours. And even focusing on these average values, we see notable variations depending on the type of device used to connect to the Internet. Look at this graph: Source: id. What we see here is that the average bounce rate all sites combined is not the same depending on the device : it is conventionally higher on mobile and lower on computer.
Up to %, there is legitimate doubt that there may be a technical problem . Unless, of course, you only have very low traffic. Between % and %, we can consider that this is an excellent bounce rate compared BTB Directory to most websites. Between % and %, your site is average . Between % and %, your site is slightly above average and it's time to think about fixes.
Above %, optimization is necessary . Of course, this is a generic reading grid that applies to the average website , but not necessarily to yours. And even focusing on these average values, we see notable variations depending on the type of device used to connect to the Internet. Look at this graph: Source: id. What we see here is that the average bounce rate all sites combined is not the same depending on the device : it is conventionally higher on mobile and lower on computer.