Post by account_disabled on Mar 6, 2024 8:48:35 GMT 1
Developing a social strategy is a lot like having a balanced diet. While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with customers, social strategies come with implications and risk. While brands will ultimately drive and implement their own social strategy entrée they’ll still need supplments to ensure they’re getting a balanced and healthy diet for this marathon. The below is a list of methods that brands are getting their daily dose of supplements for their social programs. [Developing a social strategy is a lot like having a balanced diet.
While employees can learn from each other, additional Indonesia Telegram Number Data external supplements must be introduced into the diet for a balanced meal] How Brands Balance Their Diet With Social Media Supplements Brands ultimately drive their own strategy, but must have additional resources outside of their firewall to understand the rapidly changing social space. For each supplement, I”ll define what it is, give an example, then suggest how to best use, these supplements include: Workshops and Webinars: What it is: Brands often bring in third party experts that have formalized workshop agendas, content, and workshop content to help them succeed. Examples: I know many of the community platform vendors like LiveWorld have such an offering, as well as most social media conferences.
Education hubs like Marketing profs have ongoing webinar series, as does Forrester’s teleconfernces. How to use: Use these once internal stakeholders have buyin, and there’s momentum from groups that want to learn best practices. Don’t apply too early –nor too late. Ongoing Training/Internal Labs: What it is: Brands are offering marketers ongoing training classes for social, that include a variety of external speakers, but coordinated by an internal resource or central team. Examples: Proctor and Gamble has the P&G social media labs which has provided a multitude of internal brands with resources, including a safe place to experiment. See their recent “Tides of Hope” experimental campaign, which was a success in learning. Secondly, PepsiCo, is leaning on Edelman Digital Strategy team (Rubel) for internal training, strategy, and recommendations.
While employees can learn from each other, additional Indonesia Telegram Number Data external supplements must be introduced into the diet for a balanced meal] How Brands Balance Their Diet With Social Media Supplements Brands ultimately drive their own strategy, but must have additional resources outside of their firewall to understand the rapidly changing social space. For each supplement, I”ll define what it is, give an example, then suggest how to best use, these supplements include: Workshops and Webinars: What it is: Brands often bring in third party experts that have formalized workshop agendas, content, and workshop content to help them succeed. Examples: I know many of the community platform vendors like LiveWorld have such an offering, as well as most social media conferences.
Education hubs like Marketing profs have ongoing webinar series, as does Forrester’s teleconfernces. How to use: Use these once internal stakeholders have buyin, and there’s momentum from groups that want to learn best practices. Don’t apply too early –nor too late. Ongoing Training/Internal Labs: What it is: Brands are offering marketers ongoing training classes for social, that include a variety of external speakers, but coordinated by an internal resource or central team. Examples: Proctor and Gamble has the P&G social media labs which has provided a multitude of internal brands with resources, including a safe place to experiment. See their recent “Tides of Hope” experimental campaign, which was a success in learning. Secondly, PepsiCo, is leaning on Edelman Digital Strategy team (Rubel) for internal training, strategy, and recommendations.