Post by account_disabled on Dec 30, 2023 5:48:31 GMT 1
The Coors beer brand cannot advertise nationally in the Super Bowl because its rival AB InBev holds exclusivity in the alcoholic beverage category in the advertising breaks of the long-awaited NFL final. Even so, the beer company has had a brilliant idea to use this disadvantage to its advantage and generate noise around the Super Bowl without announcing itself at the great advertising event of the year on the other side of the pond. In collaboration with DDB, Ghost Robot and renowned psychologist Deidre Barreett, Coors Light and Coors Seltzer have pulled out a narcotic campaign specifically designed to make its way into the viewer's dreams. To achieve such a miracle, the viewer must watch a 90-second video three times before going to bed and listen to an 8-hour soundscape while sleeping, developed ad hoc by composer and producer Kaitlyn Aurelia Smith. If the viewer specifically follows these instructions, supposedly beatific night visions of Coors will sneak into their dreams .
If you do not see the embedded video correctly, click here The video and "soundscape" that constitute the central axis of the campaign will be released on February 3 on this website , four nights before the Chiefs Phone Number List and the Buccaneers meet at Raymond James Stadium in Tampa (Florida ). Coors' campaign takes root in the science of dream incubation , so it's supposed to work 100% (supposedly). “While this is definitely new territory that brands have yet to explore, we have strived to illuminate an experience that provides people with dreams that are both refreshing and rejuvenating ,” explains Marcelo Pasco, vice president of marketing at Molson Coors. Through the video with which the brand intends to make its way into the viewer's dreams (as long as they want it), animations of animal and human figures and idyllic scenes inspired by nature parade. As for the "soundscape" that provides the sonic counterpoint to the campaign, it amalgamates ambient sound with electronic music with a soft and peaceful cadence.
DATA SHEET Advertiser: Coors Light + Coors Seltzer Title: “Big Game Commercial Of Your Dreams” Chief Marketing Officer: Michelle St. Jacques VP of Marketing, Coors Family of Brands: Marcelo Pascoa Director of Marketing, Coors Light: Chris Steele Director of Marketing, Coors Seltzer: Elizabeth Hitch Senior Marketing Manager, Coors Light: Liz Cramton Associate Marketing Manager, Coors Light: Mary Beugelsdijk Brand Public Relations Manager: Rachel Dickens Senior Media Manager: Kelly Ellefson Associate Media Manager: Stephanie Feran Senior Manager, Marketing Insights: Matt Slater Advertising Agency: DDB Chief Creative Officer, Global: Ari Weiss Chief Creative Officer, North America: Britt Nolan Chief Creative Officer, Australia: Ben Welsh Executive Creative Director: Colin Selikow Creative Director: Brian Culp Creative Director: Katie Bero Creative Director: Ruth Belllotti Associate Creative Director: Dan LaVigne Senior Art Director: Elaine Li Senior Copywriter: Jared Wicker Senior Art Director: Shelby Bass Senior Copywriter: Nick Garfield Design Lead: Dru Jennett Chief Production Officer: Diane Jackson Executive Producer.
If you do not see the embedded video correctly, click here The video and "soundscape" that constitute the central axis of the campaign will be released on February 3 on this website , four nights before the Chiefs Phone Number List and the Buccaneers meet at Raymond James Stadium in Tampa (Florida ). Coors' campaign takes root in the science of dream incubation , so it's supposed to work 100% (supposedly). “While this is definitely new territory that brands have yet to explore, we have strived to illuminate an experience that provides people with dreams that are both refreshing and rejuvenating ,” explains Marcelo Pasco, vice president of marketing at Molson Coors. Through the video with which the brand intends to make its way into the viewer's dreams (as long as they want it), animations of animal and human figures and idyllic scenes inspired by nature parade. As for the "soundscape" that provides the sonic counterpoint to the campaign, it amalgamates ambient sound with electronic music with a soft and peaceful cadence.
DATA SHEET Advertiser: Coors Light + Coors Seltzer Title: “Big Game Commercial Of Your Dreams” Chief Marketing Officer: Michelle St. Jacques VP of Marketing, Coors Family of Brands: Marcelo Pascoa Director of Marketing, Coors Light: Chris Steele Director of Marketing, Coors Seltzer: Elizabeth Hitch Senior Marketing Manager, Coors Light: Liz Cramton Associate Marketing Manager, Coors Light: Mary Beugelsdijk Brand Public Relations Manager: Rachel Dickens Senior Media Manager: Kelly Ellefson Associate Media Manager: Stephanie Feran Senior Manager, Marketing Insights: Matt Slater Advertising Agency: DDB Chief Creative Officer, Global: Ari Weiss Chief Creative Officer, North America: Britt Nolan Chief Creative Officer, Australia: Ben Welsh Executive Creative Director: Colin Selikow Creative Director: Brian Culp Creative Director: Katie Bero Creative Director: Ruth Belllotti Associate Creative Director: Dan LaVigne Senior Art Director: Elaine Li Senior Copywriter: Jared Wicker Senior Art Director: Shelby Bass Senior Copywriter: Nick Garfield Design Lead: Dru Jennett Chief Production Officer: Diane Jackson Executive Producer.