Post by jahidseoecpate on Mar 11, 2024 7:37:16 GMT 1
A CTA button immediately follows the headline, so visitors can nab the deal right away. Landing Page Headlines - Good Eggs Image courtesy of Good Eggs. Alchemy Fine Home “Get 15% off Your First Order” This headline is similar to the Good Eggs example above, but with a slightly more candid approach. If you look closely, you’ll notice that offers are only available to first-time customers—and the two headlines treat this fact very differently. While Good Eggs leaves this detail to the fine print, Alchemy Fine Home bakes it right into their headline.
Rather than saying “Get 15% off,” they qualify Fax Lists it with “your first order.” Of course, their very different price points. Buying coconut water is a smaller commitment (and cost) than purchasing home décor. The takeaway? Use these formulas as a guide, rather than prescriptive models. The details of your product or offer will influence the best approach for each headline. Landing Page Headlines - Alchemy Fine Home Image courtesy of Alchemy Fine Home.
The Playful Headline Just because these formulas exist, doesn’t mean you have to work within them. You can get a little more playful with your headlines—especially if it’s obvious what you’re offering from the rest of your page or imagery. Here are a few of our favorite examples that break the mold a bit by leveraging humor or creativity rather than clarity. Indochino “The Tailor is in” If the main goal of this headline is to pique readers’ interest, Indochino pulls it off.
Rather than saying “Get 15% off,” they qualify Fax Lists it with “your first order.” Of course, their very different price points. Buying coconut water is a smaller commitment (and cost) than purchasing home décor. The takeaway? Use these formulas as a guide, rather than prescriptive models. The details of your product or offer will influence the best approach for each headline. Landing Page Headlines - Alchemy Fine Home Image courtesy of Alchemy Fine Home.
The Playful Headline Just because these formulas exist, doesn’t mean you have to work within them. You can get a little more playful with your headlines—especially if it’s obvious what you’re offering from the rest of your page or imagery. Here are a few of our favorite examples that break the mold a bit by leveraging humor or creativity rather than clarity. Indochino “The Tailor is in” If the main goal of this headline is to pique readers’ interest, Indochino pulls it off.